Who We Are
DEAL is much more than your typical sports agency. DEAL is a specialized boutique that combines customized personal attention with notable negotiating experience! DEAL is a way of life! We at DEAL are experts at doing what we do ... and we care! No other agency does it quite like us. We recognize the potential of each athlete we represent and work with him or her to achieve that potential! Bottom line: We get the job done! A sad fact of this industry is that 75% of all professional athletes become broke, destitute or bankrupt within a few years after their professional careers have ended. But, there’s hope! DEAL helps its clients become financially secure in the short and long term. We, at DEAL, work with our clients so that they become role models, businessmen, and philanthropists. Yes, we do great contracts, but we are also great people making a big difference in our clients' lives.
Our vision at DEAL is to continue to be recognized as a leading authority on negotiating the best and most creative contracts in the sports industry.
On a long term basis, DEAL clients will be remembered not only for their notable sports careers, but for the men and women that they have become because of their great character, integrity, and philanthropic efforts.
Our mission at DEAL is to make a global difference in the sports industry by providing excellent service to professional athletes by negotiating their contracts and by building great men and women through character, integrity, and lifestyle.
Kevin D. Poston
After graduating from Fisk University in Nashville, Tennessee , Kevin Poston became a licensed associate realtor for the Saginaw Board of Realtors and a licensed real estate broker in Michigan.
Kevin graduated in the top five percent of his college's class with a Bachelor of Science Degree in business administration, while receiving several honors for academic achievement. While attending the Thurgood Marshall School of Law at Texas Southern University, he graduated fourth in his class, earned a Juris Doctorate Degree, received numerous academic honors, served as Editor-In-Chief of Thurgood Marshall's Law Review, and won countless oratory competitions.
After Kevin's successful college and law school career, he joined the real estate department at Miller, Canfield, Paddock and Stone, one of Michigan's most respected law firms. Shortly after, he gained an associate position as well as became a partner and shareholder with Miro, Miro and Weiner, a premier law firm with offices in Michigan and New York. While at Miro, Miro and Weiner, Kevin negotiated and prepared documentation on many sophisticated and complex transactions, ranging from real estate and business acquisitions to corporate buyouts.
Kevin also played a major role in assisting the Michigan National Bank in the placement of a multi-million dollar loan to help finance the construction of The Palace, the new home of the Detroit Pistons' basketball team at the time.
Kevin has now been a successful sports agent for more than 27 years. Over this time, he has represented 17 first round selections and has made 9 appearances in draft day Green Rooms. He has represented a #1 overall draft selection, two #2 overall draft selections, a #3 overall draft selection, a #4 overall draft selection, a #5, a #6 ... the list continues. Under Kevin's leadership, his firm has negotiated well over $1 billion dollars in sports team and marketing contracts. Kevin has been mentioned in Sports Illustrated as one of the most influential minorities in sports.
Kevin has received a Lifetime Achievement Award from his alma mater, Fisk University. He was the youngest to receive such an award from the school at the time and is the only person to receive one from his graduating college class. Fisk later recognized Kevin again with a Professional Achievement Award. Kevin has also been honored with the only Distinguished Alumni Recepient Award from his high school graduating class at his 40th class reunion.
Kevin has been featured on HBO's Real Sports with Byrant Gumbel, ESPN's Outside the Lines, ESPN's 30 for 30 ... just to name a few. He has spoken at many colleges and universities throughout the country, is a member of numerous sports, business and law associations, and sits on several corporate boards.
Kevin has taught sports law at Wayne State University's graduate school in Detroit, Michigan for several years. Kevin is also very much involved in giving back to his community. He has recently accepted an invitation to become a Goodwill Ambassador with Detroit Rescue Mission Ministries, whose purpose is to assist in the effort to transform about 1,800 less fortunate lives daily. Over the past decade, Kevin has been a featured speaker to LEAD program students at the University of Michigan's Ross Business School.
Kevin has published his family history, entitled “A Mustard Seed of Faith and The Grace of God: My Family from American Slavery into the Early 21st Century.” He has also recently published his second book entitled “Making Life Your Best Sport: Lessons in Effective Self- Leadership.”
Kevin currently lives with his wife, Kathy, in Farmington Hills, Michigan and is a father to three adult children, a daughter and two sons.
Kevin Poston's Media Links:
Johnathan Hankins - Big Deal in NFL Free Agency
Johnathan Hankins, at the young age of 25, received a 3 year, $30 million dollar deal in NFL free agency. The contract includes a $15.9 million dollar guarantee and allows Hankins to possibly receive another big pay day when he turns 28 years old, the physical prime years of his NFL career.
Charles Woodson - Largest NFL deal with The Jordan Brand
Charles Woodson received the largest shoe and apparel deal of any NFL player with The Jordan Brand.
Michael Redd - First NBA Max Contract for a 2nd Rounder in NBA History
NBA All Star and USA Olympian Michael Redd of the Milwaukee Bucks signed a $91 million dollar, fully guaranteed, max deal. The deal represented the first time in NBA history that a second round draft selection received an NBA max contract.
Penny Hardaway - No. 1 in Sports Marketing
In the “Money” section of USA Today, April 9, 1996, Penny Hardaway’s marketing was rated number 1 as he became most popular athlete ranked by teens in a study which was released by research firm Teenage Research Unlimited. Hardaway moved ahead of Chicago Bulls star Michael Jordan. Jordan had been No. 1, but then soon became No. 2, followed by Grant Hill of the Detroit Pistons at No. 3. Hardaway’s Lil’ Penny campaign is still considered by many to be Nike’s most successful basketball marketing in its long storied history.
Kareem McKenzie - NFL Highest Paid Right Tackle
2 Time Super Bowl Champion and offensive right tackle Kareem McKenzie signed a seven-year, $37.75 million dollar free agent contract with the New York Giants, which included a signing bonus of $12.5 million – the third highest in team history at the time. This deal made McKenzie the highest-paid right tackle in the NFL.
Kellen Winslow, II - NFL Rookie Contract / Highest Paid Tight End Ever
Kellen Winslow, II, the 6th overall selection of the Cleveland Browns in the 2004 NFL draft, not only became the highest paid rookie tight end in NFL history, but also became the highest paid tight ever in the NFL with this record breaking rookie contract. Such 6th overall contract was greater in value than the deals of numbers 4th and 5th overall selections, respectively - that of QB Philip Rivers of San Diego and Safety Sean Taylor of Washington.
Julian Peterson - NFL Free Agent Contract
5 Time Pro Bowler Julian Peterson received a 7 year, $54 million dollar deal, with a $23 million guarantee. This contract proved to be one of the largest NFL free agent contracts for a non-quarterback at the time.
Penny Hardaway - NBA Max Contract
Penny Hardaway received a fully guaranteed max deal of $87.6 million dollars over 6 years when he joined the Phoenix Suns in a sign and trade deal. The lucrative contract included a mental disability guarantee, which had never been done in Phoenix Suns history.
Penny Hardaway - Second Nike Contract Surpasses Jordan
Hardaway received the largest contract in Nike basketball history when his second shoe and apparel contract was negotiated, surpassing Michael Jordan's second deal with the manufacturer.
Charles Rogers - 2nd Overall Selection and First Non-Quarterback Drafted Received More Than No. 1 Overall Quarterback Selected
Wide Receiver Charles Rogers of the Detroit Lions, the number 2 overall selection in the 2003 NFL draft, received a record breaking $54.6 million deal over 6 years, which included a $14.4 signing bonus. This contract was the first time in NFL history that a non-quarterback received more money and guarantees than a quarterback when the quarterback was selected ahead of the non-quarterback in the NFL draft. QB Carson Palmer was selected number 1 overall by the Cincinnati Bengals that year.
LaVar Arrington - NFL Free Agent Contract
NFL All Pro linebacker LaVar Arrington received a 7 year, $49 million dollar free agent deal with the New York Giants.
Penny Hardaway - Nike Signature Basketball Shoe
Penny Hardaway was the first NBA point guard to ever receive from Nike his own signature model basketball shoe, "Air Penny." The second NBA point guard to ever do so was former number 1 overall NBA draft selection, Kyrie Irving of the Cleveland Cavaliers, over two decades later in 2014.
Penny Hardaway - NBA Rookie Contract Most Creative Ever
In his rookie NBA season, Anfernee “Penny” Hardaway received a record breaking $68 million dollar pact over 8 years, which was called the most creative contract in NBA history at the time by many observers. Hardaway, the 3rd overall draft selection in the first round by the Orlando Magic, received a rookie deal which exceeded that of Shaquille O’Neal’s, who was the first overall selection by the same team the year before. O’Neal signed a $40 million dollar, the largest deal in NBA history in 1992 (JET Magazine - Nov. 1).
Shawne Meriman - NFL Rookie Contract Defeats Slotting System
Shawne Merriman, the 12th overall selection in the first round of the San Diego Chargers in the 2005 NFL draft, received a rookie contract, on an average per year basis, better than the 9th, 10th and 11th overall selections in that draft.
EJ Henderson - NFL Free Agent Contract
Linebacker E.J. Henderson received a 5 year, $25 million dollar deal from the Minnesota Vikings. The deal included $10 million dollars in guarantees.
Penny Hardaway's First Nike Contract Richest Ever for 10 Years
Penny Hardaway's first shoe and apparel deal with Nike was the ;argest rookie contract ever in Nike basketball history at the time. This contract was not surpassed until 10 years later when LeBron James was drafted in the NBA in 2003.
Julian Peterson - NFL Rookie Contract Called Best Ever
Julian Peterson, the 16th overall selection of the San Francisco 49ers in the 2000 NFL draft, received a 6 year rookie contract, which voided to 4 years upon the satisfaction of certain performance incentives. This contract was considered by many NFL experts to be the best contract of that year’s first round.
Penny Hardaway - Introducing Lil' Penny
Lil’ Penny was brought to life as a talking toy doll. Three Lil Penny dolls were sold to the public: a Lil’ Penny talking doll featuring the voice of comedian Chris Rock and two other smaller Lil’ Penny toy dolls, one wearing a smoking jacket and the other an Orlando Magic basketball jersey.
Charles Woodson - Cover of Video Game
Charles Woodson makes cover of video game, Blitz - Gameboy Advanced.
Johnathan Hankins - NFL Rookie Contract
NFL rookie Johnathan Hankins received every dollar allocated to his NFL draft slot position under the NFL rookie salary cap, plus received more than a 50% guarantee of his entire contract.
Penny Hardaway - Blue Chips Movie
Penny Hardaway first appeared on the big screen when he played the Chicago high school basketball star Butch McRae in the 1994 movie production “Blue Chips, a drama film about basketball, also starring Nick Nolte, Shaquille O’Neal, and Mary McDonnell.
Quinton Patton - NFL Rookie Contract
Quinton Patton received the maximum signing bonus allocated for his NFL draft position under the NFL rookie salary cap.
Penny Hardaway - Lil' Penny Book on Oprah
Working closely with Nike’s creative advertising agency, Widen and Kennedy, a book was published about Hardaway’s life and that of his alter ego, Lil’ Penny. The book was entitled Knee High and Livin’ Large, the world according to me, Lil Penny Hardaway, and was featured on the Oprah Winfrey Show.
First Round Selections
DEAL CEO and President Kevin Poston was involved in the agent representation of the following first round selections over the past decades:
|Overall Draft Selection||Name||Team||Year|
|1||Orlando Pace||St. Louis Rams||1997|
|2||LaVar Arrington||Washington Redskins||2000|
|2||Charles Rodgers||Detroit Lions||2003|
|3||Anfernee “Penny” Hardaway||Orlando Magic||1993|
|4||Charles Woodson||Oakland Raiders||1998|
|5||Terrell Buckley||Green Bay Packers||1992|
|6||Kellen Winslow, II||Cleveland Browns||2004|
|8||Shawn Respert||Milwaukee Bucks||1995|
|8||Tim Biakabutuka||Carolina Panthers||1996|
|9||Reggie Williams||Jacksonville Jaguars||2004|
|11||Robert Horry||Houston Rockets||1992|
|12||Shawne Merriman||San Diego Chargers||2005|
|16||Julian Peterson||San Francisco 49ers||2000|
|23||Deon Figures||Pittsburgh Steelers||1993|
|23||Ty Law||New England Patriots||1995|
|25||Greg Hill||Kansas City Chiefs||1994|
|28||Chris Gamble||Carolina Panthers||2004|
Client Collegiate Awards
DEAL CEO and President Kevin Poston was involved in the agent representation of the following college football award recipients after these players turned pro:
Heisman Memorial Trophy - Outstanding Player
- 1997 - Charles Woodson – Michigan (only Defensive Player to ever receive the award)
Great Midwest Player of the Year
- 1992 - Anfernee Hardaway – Memphis State
- 1993 – Anfernee Hardaway – Memphis State
Jim Thorpe Award – Outstanding Defensive Back
- 1991 - Terrell Buckley
- 1992 - Deon Figures
- 1997 - Charles Woodson
Dick Butkus Award – Outstanding Linebacker
- 1999 - LaVar Arrington – Penn State
- 2002 – E.J. Henderson – Maryland
Outland Trophy – Outstanding Interior Lineman
- 1996 - Orlando Pace – Ohio State
Vince Lombardi/Rotary Award – Outstanding Lineman
- 1995 - Orlando Pace – Ohio State
- 1996 - Orlando Pace – Ohio State
Chuck Bednarick Award – Defensive Player of the Year
- 1997 - Charles Woodson – Michigan
- 1999 - LaVar Arrington – Penn State
- 2002 - E.J. Henderson – Maryland
Fred Blienakoff Award – Outstanding Receiver
- 2002 - Charles Rogers – Michigan State
NABC Player of the Year
- 1995 - Shawn Respert
Sporting News College Player of the Year
- 1995 - Shawn Respert
Big Ten Conference Player of the Year
- 1995 - Shawn Respert
John Mackey Award – Outstanding Tight End
- 2003 - Kellen Winslow, II – Miami (FL)
Bronco Nagurski Award – Defensive Player of the Year
- 1997 - Charles Woodson – Michigan
Tatum - Woodson Award - Defensive Back of the Year (Big Ten)
- 2016 - Jourdan Lewis - Michigan