Johnathan Hankins

Big Deal in NFL Free Agency

Johnathan Hankins, at the young age of 25, received a 3 year, $30 million dollar deal in NFL free agency. The contract includes a $15.9 million dollar guarantee and allows Hankins to possibly receive another big pay day when he turns 28 years old, the physical prime years of his NFL career. 

NFL Rookie Contract

NFL rookie Johnathan Hankins received every dollar allocated to his NFL draft slot position under the NFL rookie salary cap, plus received more than a 50% guarantee of his entire contract.


Jourdan Lewis

Adidas Contract

As a 3rd round pick in the 2017 NFL draft, Jourdan Lewis received a first round endorsement contract from Adidas.

NFL Rookie Contract

NFL rookie Jourdan Lewis received an NFL contract better than 5 players drafted before him under the rookie salary cap system.


Charles Woodson

Largest NFL deal with The Jordan Brand

Charles Woodson received the largest shoe and apparel deal of any NFL player with The Jordan Brand. 

Cover of Video Game

Charles Woodson makes cover of video game, Blitz - Gameboy Advanced.


Michael Redd

First NBA Max Contract for a 2nd Rounder in NBA History

NBA All Star and USA Olympian Michael Redd of the Milwaukee Bucks signed a $91 million dollar, fully guaranteed, max deal. The deal represented the first time in NBA history that a second round draft selection received an NBA max contract.


Penny Hardaway

No. 1 in Sports Marketing

In the “Money” section of USA Today, April 9, 1996, Penny Hardaway’s marketing was rated number 1 as he became most popular athlete ranked by teens in a study which was released by research firm Teenage Research Unlimited. Hardaway moved ahead of Chicago Bulls star Michael Jordan. Jordan had been No. 1, but then soon became No. 2, followed by Grant Hill of the Detroit Pistons at No. 3. Hardaway’s Lil’ Penny campaign is still considered by many to be Nike’s most successful basketball marketing in its long storied history.

NBA Max Contract

Penny Hardaway received a fully guaranteed max deal of $87.6 million dollars over 6 years when he joined the Phoenix Suns in a sign and trade deal. The lucrative contract included a mental disability guarantee, which had never been done in Phoenix Suns history.

Second Nike Contract Surpasses Jordan

Hardaway received the largest contract in Nike basketball history when his second shoe and apparel contract was negotiated, surpassing Michael Jordan's second deal with the manufacturer.

Nike Signature Basketball Shoe

Penny Hardaway was the first NBA point guard to ever receive from Nike his own signature model basketball shoe, "Air Penny." The second NBA point guard to ever do so was former number 1 overall NBA draft selection, Kyrie Irving of the Cleveland Cavaliers, over two decades later in 2014.

NBA Rookie Contract Most Creative Ever

In his rookie NBA season, Anfernee “Penny” Hardaway received a record breaking $68 million dollar pact over 8 years, which was called the most creative contract in NBA history at the time by many observers. Hardaway, the 3rd overall draft selection in the first round by the Orlando Magic, received a rookie deal which exceeded that of Shaquille O’Neal’s, who was the first overall selection by the same team the year before. O’Neal signed a $40 million dollar, the largest deal in NBA history in 1992 (JET Magazine - Nov. 1).

First Nike Contract Richest Ever for 10 Years 

Penny Hardaway's first shoe and apparel deal with Nike was the largest rookie contract ever in Nike basketball history at the time. This contract was not surpassed until 10 years later when LeBron James was drafted in the NBA in 2003.

Introducing Lil' Penny

Lil’ Penny was brought to life as a talking toy doll. Three Lil Penny dolls were sold to the public: a Lil’ Penny talking doll featuring the voice of comedian Chris Rock and two other smaller Lil’ Penny toy dolls, one wearing a smoking jacket and the other an Orlando Magic basketball jersey.

Blue Chips Movie

Penny Hardaway first appeared on the big screen when he played the Chicago high school basketball star Butch McRae in the 1994 movie production “Blue Chips, a drama film about basketball, also starring Nick Nolte, Shaquille O’Neal, and Mary McDonnell.

Lil' Penny Book on Oprah

Working closely with Nike’s creative advertising agency, Widen and Kennedy, a book was published about Hardaway’s life and that of his alter ego, Lil’ Penny. The book was entitled Knee High and Livin’ Large, the world according to me, Lil Penny Hardaway, and was featured on the Oprah Winfrey Show.


Kareem McKenzie

NFL Highest Paid Right Tackle

2 Time Super Bowl Champion and offensive right tackle Kareem McKenzie signed a seven-year, $37.75 million dollar free agent contract with the New York Giants, which included a signing bonus of $12.5 million – the third highest in team history at the time. This deal made McKenzie the highest-paid right tackle in the NFL.


Kellen Winslow, II

NFL Rookie Contract / Highest Paid Tight End Ever

Kellen Winslow, II, the 6th overall selection of the Cleveland Browns in the 2004 NFL draft, not only became the highest paid rookie tight end in NFL history, but also became the highest paid tight ever in the NFL with this record breaking rookie contract. Such 6th overall contract was greater in value than the deals of numbers 4th and 5th overall selections, respectively - that of QB Philip Rivers of San Diego and Safety Sean Taylor of Washington.


Julian Peterson

NFL Free Agent Contract

5 Time Pro Bowler Julian Peterson received a 7 year, $54 million dollar deal, with a $23 million guarantee. This contract proved to be one of the largest NFL free agent contracts for a non-quarterback at the time.

NFL Rookie Contract Called Best Ever

Julian Peterson, the 16th overall selection of the San Francisco 49ers in the 2000 NFL draft, received a 6 year rookie contract, which voided to 4 years upon the satisfaction of certain performance incentives. This contract was considered by many NFL experts to be the best contract of that year’s first round.


Charles Rogers

2nd Overall Selection and First Non-Quarterback Drafted Received More Than No. 1 Overall Quarterback Selected

Wide Receiver Charles Rogers of the Detroit Lions, the number 2 overall selection in the 2003 NFL draft, received a record breaking $54.6 million deal over 6 years, which included a $14.4 signing bonus. This contract was the first time in NFL history that a non-quarterback received more money and guarantees than a quarterback when the quarterback was selected ahead of the non-quarterback in the NFL draft. QB Carson Palmer was selected number 1 overall by the Cincinnati Bengals that year.


LaVar Arrington

NFL Free Agent Contract

NFL All Pro linebacker LaVar Arrington received a 7 year, $49 million dollar free agent deal with the New York Giants.


Shawne Meriman

NFL Rookie Contract Defeats Slotting System

Shawne Merriman, the 12th overall selection in the first round of the San Diego Chargers in the 2005 NFL draft, received a rookie contract, on an average per year basis, better than the 9th, 10th and 11th overall selections in that draft.


EJ Henderson

NFL Free Agent Contract

Linebacker E.J. Henderson received a 5 year, $25 million dollar deal from the Minnesota Vikings. The deal included $10 million dollars in guarantees.


Quinton Patton

NFL Rookie Contract

Quinton Patton received the maximum signing bonus allocated for his NFL draft position under the NFL rookie salary cap.